top of page



The founder of Simple Life Counselling, Frankie To’s expertise is backed by rigorous training and accreditation: he received a Master of Social Sciences in Counselling from The University of Hong Kong and is a member of both the Hong Kong Professional Counselling Association and American Counseling Association. Frankie is also a certified clinical hypnotherapist certified by Hong Kong Psycho-Hypnotherapy Foundation and the International Medical and Dental Hypnotherapy Association (US). His therapies focus on both youths and adults, couples, and LGBTQ individuals. Additionally, Frankie is a trained practitioner in Cognitive Behavioural Therapy (CBT), Emotion-Focused Therapy (EFT) and Family Therapy.


Before embarking on his counselling career, Frankie helped thousands of satisfied clients as a fitness professional for more than 20 years. Frequent invitations to at major international fitness and yoga conventions in Australia, Thailand, Taiwan and China confirm Frankie’s status as an elite fitness professional. Furthermore, he has over 15 years of corporate management experience, where his responsibilities included managing 25 fitness centres and more than 1,500 staff throughout the Asia-Pacific for a leading fitness brand.


Frankie’s exceptional abilities as a psycho-educator, executive coach and mediator is made possible by his diverse knowledge drawn from his private psychological counselling practice, business acumen, and teaching and training experience. A renowned conflict mediator who is quickly able to comprehend organisational dynamics, Frankie delivers bespoke solutions in customer services, leadership, and team building for government organisations, local and international corporations, and NGOs in both Hong Kong and China.

bottom of page